International trade fairs present great opportunities for FIB GROUP, enhancing its global reputation and exploring new markets.
FIB GROUP participates in major wire industry exhibitions, including the Düsseldorf fair, considered the world’s leading event in this field. This year, the company has chosen to attend wire fairs in Istanbul and Atlanta, as well as Kuala Lumpur, Malaysia, dedicated to general galvanizing. Each of these events plays a key role in its business development strategy.
Expanding new markets and strengthening relationships
“These fairs allow us to position ourselves as a major player in the sector by showcasing our innovations, highlighting our expertise, and demonstrating our know-how,” states Olga Yashchuk, Deputy CEO of FIB GROUP. These events enable the company to strengthen ties with existing clients while attracting new business opportunities. They serve as privileged spaces for networking, deepening collaborations, and reinforcing the group’s presence on the international stage. “FIB Group has been presenting its products on the world market for many decades and I think it does not need advertising. Exhibitions for the company are, first of all, an opportunity to see again our long-standing and respected partners, colleagues, friends, scientists, experts, world leaders in metallurgy, who invariably continue to follow FIB technologies and trust us with their business.”
Wire Eurasia Istanbul: a new commercial horizon
Although relatively new, Wire Eurasia has generated significant interest. This international trade fair is dedicated specifically to the wire and cable industry. It attracted visitors from several neighboring countries, including Kazakhstan, Uzbekistan, Serbia, Bulgaria, and Romania. “Our participation in this event had a dual objective,” explains the Deputy CEO. “To identify and develop new markets while showcasing the strengths of our equipment against competitors.”
A strategic positioning in North America
The biennial Atlanta fair, taking place from May 13 to 15, 2025, represents a key milestone for strengthening FIB GROUP’s presence in the North American market. It provides an opportunity to engage with key players from the United States, Canada, as well as Mexico, a rapidly growing market. The fair attracts professionals seeking the latest innovations and the most efficient solutions. Recognized for the quality, reliability, and performance of its solutions, FIB GROUP is garnering increasing interest from American industries, further consolidating its position in the region.
Kuala Lumpur: a gateway to the galvanization industry The 13th Asia Pacific General Galvanizing Conference (APGGC) will take place in Kuala Lumpur from June 23 to 26, 2025. “This event allows us to present our technologies to a rapidly evolving industry that is open to new solutions.” The previous edition, held in Bruges, had already fostered numerous constructive exchanges. “Our goal is to demonstrate the performance of our innovations and our commitment to sustainable development to industry leaders,” concludes the Deputy CEO.
